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Digital Branding Strategy : What is Digital Brand Promotion

Digital Branding Strategy

The biggest advantage that we have in the 21st century is undoubtedly the internet. What do you need? Ask anything to Google and it will let you know. If you are feeling tired, log on to Twitter and explore what’s happening in the world. You might miss your friends sometimes; don’t worry and go to Facebook, have your friends near you. In simple terms, the internet has become ‘an answer for all’ since the past decade. The concept of Digital Branding has instilled a new life in business and advertising. Without the internet, there would not be anything like Digital Promotions of a brand. Thus, understanding the strategy for digital branding has become a MUST for the businesspersons. Today, I will focus on brand promotions. I will try to point out the necessities of digital branding, content marketing, and social media promotions.

What is Digital Branding?
Let’s understand this versatile aspect of any business in simple terms. What is branding? In easy words, it means the actions that we execute to promote any particular brand. For example, someone has a business of customized shirts. He is serious about the business and wants people to know about the services he offers. This person will try to find a spot in the market that attracts the eyeballs of the maximum visitors. He might hang one of his designed shirts on that spot with a note ‘I DESIGN CUSTOMIZED SHIRTS’. The interesting part is he might have to pay if that spot is owned by someone interested in advertising. Now, the answer to the question ‘what is digital branding’ is here. You want to promote your brand to the ‘online’ consumers. You have to ‘find and buy’ the spots on websites that have considerable visitors a day. You also have to keep in the mind the genre of the website. You cannot sell fish on a website that writes about the benefits of reading books! Moreover, there are different parts of digital branding. Major parts are:

  • SEO
  • Content Marketing
  • Social Media Promotion
  • Influencer Marketing
  • Advertisement

What is SEO?
SEO stands for Search Engine Optimization. It’s an important aspect of digital branding. These days, people search for a brand on the internet as soon as they come to know about it. However, have you ever thought it otherwise? The consumers also use search engines to find a good brand suitable to various needs they might have. So, is your brand discoverable? Does your website appear on the first page of search results? Does your brand website rank in top three of the results related to the keywords of your services? If the answer is yes, you are 30% with the digital branding. However, if the answer is no, you have a long way to go…
SEO comes into play here. It has two folds – on page optimization and off page optimization. Under on page optimization, your website is optimized with keywords related to your brand, products, and services. After optimization, google and other search engines begin to understand that your page is about ‘certain services’ and they start giving your website better rankings. However, the off page SEO is a bit different than on-page. You cannot control everything there. Major parts of the off page SEO optimization are link building, authority, trust building and establishing the target site as a ‘monarch’ of the category. For off page SEO, the fact is, you have to loose some bucks. Once you let your pocket open, you start getting links through promotional articles with witty anchor texts. The more is written about your brand on other websites (of course, those articles must contain hyperlinks to your site) that stronger your domain recognition becomes.
Thus, SEO plays an important role in the drama of digital marketing. Do emerge on the search result pages when people search about you; DO WORK HARD TO APPEAR ON THE FIRST PAGE OF GOOGLE WHEN PEOPLE SEARCH ABOUT THE WORKS THAT PEOPLE IN YOUR INSUTRY DO! And to make it happen, do understand the importance of SEO.
(To get promotional articles written for your brand, get in touch Latest news from India)

Content Marketing:
Now you must have understood that content marketing is a part of SEO. Nevertheless, to get promotional articles written for your brand or yourself is also a part of digital branding. You need to find websites which receive a good number of visitors on a daily basis. For this purpose, you can find some news websites, magazines, sites related to nature of your business and some bloggers who write highly engaging content. Once articles about your brand are written by influencing people at different websites, your market will surely get an acceleration. You can find the ‘spots’ for content promotion yourself or hire a digital marketing agency to do that for your business.

Social Media Promotion:
Social media or social networking websites have become very popular in the past decade. People spend a good part of their day on social websites like facebook, twitter, linkedin and instagram. Leading brands utilize this weakness of millions of people very effectively. If you post attractive messages coupled with well-designed images, you are more likely to attract the social users to engage with your brand. Various research have found that more than 30% of the decision to purchase a fashion item are made by the influence of social sites. Where are you? Go ahead and use the wide world of social media to promote your brand to the audience. This new aspect of business promotion has given rise to a whole new industry of digital marketing.

Influencer Marketing:
Influence marketing is an integral part of the social media promotion. On social platforms, only posting about your brand is not enough. You need your message to reach to a wider section of your target audience. To fulfill that purpose, you need to find some influencers. Influencers are the social media users with a strong presence (fan following, post engagement etc). They will share your post, tweet about your brand, write about your services and inspire other users to buy your products. This is the simple concept of influencer marketing. To know more about influencer marketing, you can read this post: Influencer Marketing Examples

In the terms of Digital Branding, advertisement means displaying your brand ads on different places. The places include google ads, facebook ads, linkedin ads, website ads and content ads (outbrain & tabula types). You should be careful when you select the websites for your brand advertisement. Always try to advertise on the sites related to your target audience. It will ensure that your brand is getting the much-needed spotlight. You will be surprised to know that this concept has also given rise to an entirely new section of career called media buying!

The verdict: It’s hard to believe, but the truth is that without digital branding, your business can barely survive; it cannot thrive! Branding has become a necessity of the start-ups as well as of the well-known brands. You need to keep the food fresh; nobody cares about stale items these days.
Best of luck for your venture and new business!

Alok Mishra

First and foremost a poet, Alok Mishra is an author next. Apart from these credentials, he is founder & Editor-in-Chief of Ashvamegh, an international literary magazine and also the founder of BookBoys PR, a company which helps writers brand themselves and promote their books. On this blog, Alok mostly writes about literary topics which are helpful for literature students and their teachers. He also shares his poems; personal thoughts and book reviews.

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