Book Promotions & Marketing: Online Reviews, Digital Space & All You Need to Know
Alok Mishra
Book Promotions & Online Platform: My Experience
It has been two years since I started working in the field of book promotion & author marketing, back in January 2015. In my journey as a promotion specialist, I have come across different kinds of challenges. The most common among them is the challenge of giving a book the right kind of digital treatment it requires. Which is, if you know the technical terms, choosing the right bloggers (with genre interest) and also writing the right kind of reviews (tonality of the write up). Learning, teaching, moving forward, stepping aside, looking up, searching below… today, I have come to this continuous destination. I call it continuous because I know there is always a next goal ready once you achieve the target in sight. My next target is creating a chain of platforms which will enable the modern Indian author as well as writers abroad to give their books the kind of digital exposure they need.
What will the chain have?
Well, as most of my readers reading this blog must know, Ashvamegh Magazine is the parent to all my literary endeavours, all other book reviews platform will be linked to it, directly or indirectly. Supposing a person buys a book promotion package at Ashvamegh, the person will be getting reviews on all these platforms which will surely strengthen the digital presence of the book. And believe me, two years from now, your book will surely be judged by the digital presence it has. Even if you don’t purchase my argument about the importance of digital presence, you will see it very soon. My target is to work on that part. Other than the highly influential mainstream book reviews websites, I am also working on making a chain of book bloggers across the country which will give me the liberty to promote an author or his work only to the targeted audience. As I already said, genre matters!
Opportunity for the self-published authors?
Yes, today, rarely we see a traditionally published author around. All we have is the group of highly talented authors who rather choose to publish with the sharp edge publishers who offer them attractive deals. And these authors are motivated to get their book read by people, and so much that they are ready to lighten their budget a little. For them, I am sure, my platforms will be very useful. When designing the packages and considering the price, I have placed it in front of the members of my team – design it comprehensively so that authors but it with a pleasant smile. Now tell me, if I ask you (considering you are an author) to invest Rs. 10,000 ($ 150) which will buy you 5 polished book reviews, a story around the book, 2 interviews on literary platforms, social promotion, and Amazon + Goodreads reviews, won’t you do it? I am sure any author will just jump in to but it!
Does digital promotion work?
If you are seriously asking this question, my reply would be serious as well. Today, ONLY DIGITAL PROMOTION works! Moreover, no one would like to invest so much of amount in the traditional ways of promoting a book such as newspapers! The advantage of digital book promotions is that it costs you too little compared to traditional promotion. Other than that, today is the world of Google and facebook. If people find your book on different websites as well as good websites, you are likely to sell more copies!
So, should you for book promotions or not?
I will say YES; not just because I will be making money but for this that you will be making more money by selling copies of your book! Before someone else grabs the opportunity of online book reviews and promotes a book on the same topic, take your opportunity and start getting famous! Today, no one can deny the role of marketing in the life. Whether you are a celebrity or not, you need to have a good google presence… And who does not want to get famous after writing a book? My advice will be – guys, go for it and let the world know what have you written! I will post the links where you can purchase and know more about the book promotions packages. Click the link below to see what we offer:
